Brevity exists to create meaningful bonds between people and brands.

AI can and should be ethically employed to help foster these connections. We use AI tools to improve upon market analysis, content creation, ad optimization, and project management, among other functions.

Storytelling is a system of human thought. The act of crafting a story enables us to go beyond the germ of a concept and flesh out original thinking. It’s a constant and necessary process of generation and refinement. And it’s at the heart of human connection.

It’s impossible to outsource human experience—and the wisdom that comes with it.

A technology that aggregates the sum total of human knowledge will never, in and of itself, effectively differentiate anyone.

There are no shortcuts to anywhere worth going. We’ll always reject the path of least resistance as we strive to create work that motivates action.

We champion diversity and inclusivity. We’re aware that ideological biases are inherent in some AI tools and we’re committed to combating them.

We recognize AI’s significant environmental impact. We strive to minimize our footprint by leveraging the technology only when it truly betters the work and drives efficiency.

AI is always evolving and we must evolve with it. Growth necessitates change.

We’ll always love the feel of pen on paper.